Rolling Menus
Fair scheduling for food trucks, caterers, and the places that book them.
Rolling Menus brokers the booking between food vendors and the venues, events, and locations that want them — priced on real demand, not on who calls in a favor. No pay-to-play. No exclusive backroom deals. Just gigs going to the vendors people actually want to see.
Two sides of one fair marketplace
Whichever side of the booking you're on
For venues, events & organizers
Book vendors people actually want.
Breweries, markets, festivals, office parks, and event organizers use Rolling Menus to fill a rotation with vendors your crowd is already looking for — not whoever has the right connections.
- Fair-market pricing shown alongside every ask — no guessing, no lowballing.
- Vendors carry a trust record (licensing, track record, reliability), so you're not vetting from scratch.
- We only get paid when a gig is actually booked — no membership fee, no paid placement.
For food trucks, caterers & pop-ups
Get booked on merit, not favors.
If you're already building a following on wheresthefood.app, Rolling Menus is how that following turns into gigs — real bookings at the venues and events your foodies are already asking about.
- No subscription, no upgrade tier to be considered for a gig.
- You see the venue's real demand signal before you commit.
- A small brokerage cut comes out of the booking — never a fee to simply be listed.
The mechanics
How a gig gets booked
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A venue or organizer opens a slot.
A brewery's Thursday rotation, a market's weekend lineup, a festival's vendor row — whatever the recurring or one-off opening is.
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Rolling Menus surfaces the right vendors.
Ranked by real signal — demand near that location, reliability, trust tier — not by who paid for placement.
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Both sides see the same fair-market number.
Our Calibration Layer shows a suggested price alongside the vendor's actual ask, so nobody's negotiating in the dark.
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The gig is booked, the schedule goes live.
It shows up in the vendor's schedule and, if they're claimed on WTF, on the public map their followers already watch.
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Rolling Menus takes a small, flat cut — only on the booking.
Never a subscription. Never a fee to exist on the platform. The cut doesn't scale up on bigger gigs — it's capped, published, and the same for everyone.
Why it's built this way
The rules we don't bend
Services-only. Money moves only for a gig actually worked — never for access, placement, or ranking.
Non-scaling cut. Our brokerage fee is a flat, published percentage. It never compounds on bigger bookings.
Calibration, not enforcement. We show a fair-market number alongside every ask. Vendors and venues still set their own price.
Trust that travels. A vendor's verification and track record carry across every gig, every venue.
Rolling Menus is the booking engine behind wheresthefood.app — the free foodie discovery map. WTF finds the demand; Rolling Menus turns it into booked gigs. Read the neutral trust backbone →
Early access
Tell us what you're scheduling
We're onboarding our first venues, organizers, and vendors now. Tell us a little about you and we'll reach out.